Privacy policy

Store Policy

Privacy Policy

Last updated: April 17, 2026

This Privacy Policy explains how BCBG collects, uses, shares, protects, and retains information when you visit our online store, place an order, contact customer support, subscribe to marketing emails, or interact with our website.

Store Data Orders & Support
Payments PayPal / Stripe / Card
Preferences Email & Cookies

Information We Collect

BCBG may collect information you provide directly, information created when you use the website, and information needed to process orders and customer service requests.

  • Name, email address, billing details, shipping details, and contact information.
  • Order details, product selections, sizes, colors, transaction status, and purchase history.
  • Account information, if account features are available and you choose to create or use an account.
  • Customer service messages, return or exchange requests, product questions, and related communication details.
  • Website activity information, such as pages viewed, device type, browser type, general usage data, and cookie-related information.

How We Use Information

BCBG uses customer information to operate the online store, provide service, complete transactions, and improve the shopping experience.

  • To process, confirm, ship, and manage orders.
  • To respond to customer service questions and support requests.
  • To review returns, exchanges, damaged item reports, and order issues.
  • To maintain website functionality, security, fraud prevention, and store performance.
  • To send service-related emails, such as order confirmations, shipping updates, account notices, and policy communications.
  • To improve website content, product presentation, navigation, and customer experience.

Order Processing

When you place an order with BCBG, we use the information you provide to review the order, process payment, prepare shipment, provide tracking information when available, and support any related customer service needs.

We may also use order information to help detect errors, prevent unauthorized activity, manage inventory, and handle returns or exchanges according to our store policies.

Payment Information

Payments may be processed through PayPal, Stripe, and credit card payment processors. BCBG does not need to store complete credit card numbers to complete your purchase.

Payment providers may collect and process payment details, billing information, fraud-prevention signals, and transaction information according to their own privacy and security practices. BCBG may receive limited payment status and transaction information needed to confirm, manage, or support your order.

Cookies & Analytics

BCBG uses cookies and similar tracking technologies to support website functionality, remember preferences, help manage carts, understand site performance, and improve the shopping experience.

Cookies and analytics tools may collect information such as device type, browser type, pages viewed, referring pages, general location signals, session activity, and interaction data.

You can usually adjust cookie settings through your browser. Some website features may not work correctly if certain cookies are disabled.

Email Marketing

BCBG may send marketing emails when you subscribe, opt in, or otherwise provide permission to receive promotional messages.

Marketing emails may include product updates, promotions, store news, collection announcements, and other shopping-related messages. You can unsubscribe by using the unsubscribe link included in marketing emails or by contacting customer support.

Service Providers

BCBG may share limited information with service providers that help operate the online store and support customer orders.

  • Payment processing providers, including PayPal, Stripe, and credit card payment processors.
  • Order management, fulfillment, delivery, and tracking support providers.
  • Website hosting, store operations, security, analytics, and technical service providers.
  • Email, customer service, and communication service providers.

Service providers are expected to use customer information only as needed to provide services to BCBG or as otherwise permitted by their own terms and privacy practices.

Data Security

BCBG uses reasonable administrative, technical, and organizational measures designed to help protect customer information from unauthorized access, misuse, loss, alteration, or disclosure.

No website, payment system, email communication, or online storage method can be guaranteed to be completely secure. Please avoid sending sensitive payment information or passwords by email.

Data Retention

BCBG retains customer information for as long as needed to process orders, provide customer support, manage returns or exchanges, maintain store records, prevent fraud, resolve disputes, and meet business, security, or administrative needs.

Retention periods may vary depending on the type of information, the reason it was collected, and the nature of the customer request.

Customer Privacy Rights

Depending on where you live, you may have rights related to your personal information. These rights may include the ability to request access, correction, deletion, restriction, portability, or objection to certain uses of your information.

You may also opt out of marketing emails at any time. To submit a privacy request, contact BCBG at service@mailsenders.net and include enough information for us to review your request.

Children’s Privacy

The BCBG online store is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to BCBG, please contact us so we can review the request and take appropriate action.

International Users

If you access or purchase from BCBG from outside your country or region, your information may be processed, stored, or transferred in locations where BCBG or its service providers operate.

Privacy and data protection rules may vary by location. By using the BCBG online store, you understand that information may be handled as described in this Privacy Policy.

Policy Updates

BCBG may update this Privacy Policy from time to time to reflect changes in store operations, technology, services, or privacy practices.

When updates are made, the revised Privacy Policy will be posted on this page with an updated “Last updated” date. Your continued use of the website after updates are posted means the updated policy applies to your use of the store.

Contact Us

For privacy questions, customer information requests, email marketing preferences, order-related privacy concerns, or general support, contact BCBG.